Lead and Customer Records Quality Assessment
Fill in the following fields and review your results below.
How many lead and customer records do you have in your system?
How would you rate your data quality score today? (0% - 100%)
Organizations without a strong data quality program rate at 75%
What is your cost of customer acquisition?
Use $250 for a new B2B customer and $150 for a new B2C customer if you do not have the real figures
What is your average life time value per customer?
What is your average conversion rate from lead to customer?
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