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Marketing and sales professionals understand the snowball effect of inaccurate and incomplete contact information. Without sufficient reliable data, marketing and sales tactics are compromised. Your customer relationship management and marketing automation platforms lose the value they are set to deliver.
Poor contact data quality – A HARSH REALITY
91%
of contact information is incomplete in the CRM - Salesforce
30%
of contact information in your systems go bad every year - HubSpot
$15M
the average yearly cost of poor data quality in a company in North America - Gartner
Whether it is about misplaced, incomplete, obsolete or duplicate data, the quality of the contact database is undoubtedly one of the biggest challenges executives and marketing leaders are tackling.
The contact database is the nervous system of all sales, marketing & operation activities. How does your company manage its contact information ecosystem to maintain quality and accurate data?