The cost of poor data quality causes businesses to damage their reputation, miss on opportunities, make high-risk decisions and lose money.
Our solutions turn your contact data into practical information and knowledge. You ensure data quality in your systems allowing you to focus on lead generation, acquisition and conversion.
Marketing and sales professionals understand the snowball effect of inaccurate and incomplete contact information. Without sufficient reliable data, marketing and sales tactics are compromised. Your customer relationship management and marketing automation platforms lose the value they are set to deliver.
Poor contact data quality – A HARSH REALITY
of contact information is incomplete in the CRM - Salesforce
of contact information in your systems go bad every year - HubSpot
the average yearly cost of poor data quality in a company in North America - Gartner
Whether it is about misplaced, incomplete, obsolete or duplicate data, the quality of the contact database is undoubtedly one of the biggest challenges executives and marketing leaders are tackling.
The contact database is the nervous system of all sales, marketing & operation activities. How does your company manage its contact information ecosystem to maintain quality and accurate data?